Logging out of UOSM 2033!

Before taking this module I believed I knew all there was about the online world. How naive I was, even what I know now  is the tip of the iceberg. Below is a showcase of my journey during this module:


My journey has developed my online skills and that is shown through my results on the self-test.


As you can see there has been significant improvement in my online capabilities, and my understanding of the online world. There’s been a 41% increase in my online understanding and has left me feeling confident working within an increasingly online world.

I have developed my online presence over the course of the module, nearly doubling my instagram use, being more active on twitter and developing my skills  in written language and video creation. The part of my online profile that has  developed the most is my professional profile, as I am currently in the process of applying for jobs.  My LinkedIn profile has had a facelift and I am using to connect with that world. Topics 2, 3 and 4 brought this to my realisation. There’s  a need to have an online presence to be in with a chance of getting roles, Stuart Herbert points out that more employers are looking online for future employees.

But its not just being online that matters, its the way you’re online that really matters. That’s why I developed my profiles in a way that displays me in the best light but not as someone without any character. This video on job hunting online really helped me and was the start of learning how to portray showcase myself best. Before the module I used the online world to connect socially, but know I realise there more to take advantage of. Its a place where you can unlock your potential and start YOUR life.

Looking to the future


As previously mentioned I am currently in the process of looking for a job. Above I’ve created a Piktochart of the skills I’ve learnt during this module, and these will help me massively in what I want to do next, which is marketing. These tools will benefit me in the marketing world and will also help me stand out from the crowd as these skills aren’t commonly found or developed upon in other university courses. I see the world of marketing moving quickly towards being online and this is where I will be ahead. I already have 3 months experience in marketing JoeBurkeBlogs as a brand, in which I have had international viewership. This module has helped me identify a career I will really enjoy and equipped me with some of the skills to be successful!

Final Thoughts

I have had amazing fun on this module, and as I’ve said its truly been life changing for me personally. Its developed my skills, but also uncovered passions I never knew I had, I would definitely highly recommend this course to anyone.

The internet is taking over the world and everyone should take advantage!

(499 words)



Is Piracy Positive?

My comments looked into the disparity between different industries and how open access is different within both. I challenged Will, asking whether he saw the music and academia open access issues as being under the same umbrella. I also challenged Davina in the same way, with open access in academia being needed whereas in media it is less important. This moulded my view and made me think more about the world of media and how piracy may not be such a bad thing, looking at the whole industry as a whole.

Piracy is a tricky area. It is seen as negative as well as positive. In the lecture last week a debate was struck up about piracy and free to watch movies and whether this was good or bad. One side is positive because it can act as a ‘try before you buy’ and the negative as it doesn’t reward the work of others.

Me? I’m leaning more towards the it being relatively positive. Ed Sheeran said he didn’t mind his album ‘+’ being file shared (Renshaw, 2012) as it it one way of spreading his music. And I agree it is definitely a good platform for these figures to begin to build up a presence and develop themselves.

All forms of media appears to be about the money these days. Ticket prices of the cinema are rising (Pa, 2015), music is getting more expensive to enjoy (Sullivan, 2013) and Neflix proposing a 25% increase in price (Munbodh, 2016). I’m not surprised that piracy is so popular. In my opinion the price of consuming media has become to much so consumers have to adapt to continue to enjoy these outlets without being punished to do so, creating piracy to rise. In my opinion the paywall is to high in media for what you get in return.

(300 words)


In order of appearance:

  • Feature Image, giesje, Available online at (Last Accessed 15th December 2016)
  • Comment on Will’s BlogTaylor Swift and Pay-per-View, WhatWouldWillDo
  • Comment on Davina’s Blog, Come In: We’re Open, davinaappiagyei
  • Renshaw. D, 2012, Ed Sheeran On Illegal Downloading: ‘It’s All Relative’, GigWise, Available Online at (Last Accessed 15th December 2016)
  • Pa, 2015, Is the cinema too expensive?, The Telegraph, Available online at (Last Accessed 15th December 2016)
  • Sullivan. C, 2013, Why have gigs got so expensive?, The Guardian, Available online at (Last Accessed 15th December 2016)
  • Munbodh. E, 2016, Netflix price hike: How to avoid the 25% rise – and 5 alternative TV packages if you can’t, Available online at (Last Accessed 15th December 2016)

All Aboard the Pirate Ship?

The movie industry is huge with the global box office making $38bn in 2016 (Statista, 2016). But there is this ‘underworld’ we are probably all part of, illegal online downloads. Pirate Bay, the biggest online site, was seeing 12m+ visitors a day in 2012 (Enigmax, 2012), and the practice has got bigger as cinema cost has risen. Below is a video explaining free movies online, created by me:


Open access to movies is becoming more popular and encouraged through the Creative Commons movement, presented in the video. In this, you present your work to the public and allow them to access it for free,giving it a wider audience (Elkin-Koren, 2006). The Creative Commons Copyright law is the positive aspect of the open access, with the illegal streaming the negative aspect of the practice, below I present some advantages and disadvantages of open access to movies:


Open access can be advantageous to the movie industry and hopeful film makers. If they take advantage they could develop into prominent creative producers. Take the Arctic Monkeys from the music industry, they have gone from a band on the internet providing their music for free to having No.1 singles (Hastead, 2005), all because they took advantage of open access. The same could be applied to the film industry, an up and coming movie creator could put their movie online for free, get noticed and propel to Hollywood off the back of it. You could even look at it in the same way with illegal streams, in trilogies streaming one of the movies could create a love of the franchise and therefore the next movie will make more money.

However there are disadvantages. The main one comes from illegal streams. If medium budget movies are streamed for free they lose a lot of potential revenue and could therefore faultier the movie franchise causing collapse. KSI, a youtuber, brings this to light in one of his video where he is visibly upset about people pirating his movie, explaining it could mean there isn’t a follow up. So despite it creating a potential audience for the second movie, there may not be a movie to watch.

I feel that open access can be a good platform, using the Creative Common concept. However, watching through pirate bay is more of a tricky area, as they have copyright and could cause movie franchises to collapse and lose out, potentially killing the industry slowly.

(400 words)


  • Statista, 2016, Statistics and Facts about the Movie Industry, Available online at (Last Accessed 9th December 2016)
  • Enigmax, 2012, Pirate Bay Enjoys 12 Million Traffic Boost, Shares Unblocking Tips, Available online at (Last Accessed 9th December)
  • Video created by me, in order of appearance:
    • Orr. C, 2014, Is Cinema Dying?, CriticsAnalysis, Available online at (Last Accessed 9th December)
    • PHD Comics, 2012, Open Accessed Explained!, YouTube video, Available online at (Last Accessed 9th December 2016)
    • CreativeCommons.org, 2016, When we Share, Everyone Wins, Available online at (Last Accessed 9th December 2016)
    • Romano, 2013, Copyright Free Movies!, Available online at (Last Accessed 9th December 2016)
    • Longzijun (blog), 2016, Creative Commons Licenses: Advantages and Drawbacks, Available online at (Last Accessed 9th December 2016)
    • Ernesto, 2016, Top Torrent Sites see Surge after ‘Shutdowns’, Available online at (Last Accessed 9th December 2016)
    • Music: SiriusBeatTV, Royalty Free Music [Film/Epic/Action/Trailer] #54- Nobility, Available online at (Last Accessed 6th December 2016)
  • Elkin-Koren. N, 2006, What Contracts Cannot Do: The Limits Of Private Ordering In Facilitating A Creative Commons, Law Journal Library, Fordham Law Review, v74
  • Advantages and Disadvantages table:
    • Conlin. C, 2015, What are the disadvantages of using Creative Commons photos for ads?, Available Online at (Last Accessed 9th December 2016)
    • Storm. L, 2016, Pros & Cons of Online File Sharing & Piracy,  Available online at (Last Accessed 9th December 2016)
    • CreativeCommons.org, 2016, What are the benefits of offering and using creative commons licences?, Available online at (Last Accessed 9th December 2016)
    • Hunt. M, 2016, The benefits of try-before-you-buy fulfilment, Available online at (Last Accessed 9th December 2016)
  • Hastead. N, 2005, Year of the Arctic Monkeys, The Independent, Available online at (Last Accessed 9th December 2016)
  • KSI, 2016, We Need To Talk., YouTube video, Available online at (Last Accessed 9th December 2016)


Read but not used directly:

  • Lepitak. S, 2013, 90% of online content to be held behind paywalls in three years media company survey suggests, TheDrum, Available online at (Last Accessed 6th December 2016)
  • Wiley. D, Green. C and Soares. L, 2012, Dramatically Bringing Down the Cost of Education with OER: How Open Education Resources Unlock the Door to Free Learning, Centre for American Progress, Available online at (Last Accessed 6th December 2016)
  • Forbes, 2013, Education Finally Ripe For Radical Innovation By Social Entrepreneurs, Available online at (Last Accessed 6th December)
  • Background Information from Scoop:
    • Hall. M, 2014, Why open access should be a key issue for university leaders, Guardian, Available online at (Last Accessed 6th December 2016)
    • Tillje Blog, 2013, Two Different Kinds of Open Access Buttons, Available online at (Last Accessed 6th December 2016)

Has Privacy gone too Far?

In this modern world we are taught to private everything online and not let anyone have the excuse to expose you (Greenwald, 2014). However my question is how far is too far?

Zac’s blog caught my eye this week. It was about the world of football and mainly focused on discrimination. I agreed with everything he said about sensitive issues and the way in which football fans conduct themselves. But then I also thought how far should this go? When will every issue be satisfied?

Applying the same ethos, teachers and privacy settings can be hard to determine when to stop. I raised that its not really fair that teachers should have to put forward a half image of themselves to protect them from student searches. Yet how far should they go? When thinking about it everyone is conforming to this state of putting up walls when they are online and its creating a disconnect, when being online is suppose to connect us more deeply.

Harry’s blog talks more about the access to technology, but does that really matter when in reality being online creates a small advantage? When thinking about it but doesn’t really change much as we are increasingly becoming disconnected and worrying about the consequences of being online, as oppose to embracing.

It is increasingly becoming clear that to ‘stand out from the crowd’ which is what a lot of employers look for my be as easy as just being more open and not scared. Why does it matter if theres a picture of you with a drink? Your of legal age and everyone is free to enjoy a drink so it can’t be held against you. In my opinion the fear of whats online has taken over actually enjoying what we have access to and using it.

(300 words)


  • Feature Image
  • Greenwald. G (2014), Why Privacy Matters, TED Talk, Available online at (Last Accessed 2nd December 2016)
  • Harry’s blog-The Digital Divide: A Global Setback
  • Sullivan. B, N.A, Online Privacy Fears are Real, NBC.com, Available Online at (Last Accessed 2nd December 2016)

Teachers Beware!

There was always excitement in school when someone found the social media profile of a teacher. It is a little window into their life that you don’t normally get to see, but ethically there can be issues that occur when a teacher has social media and it is used in the wrong way. Below is a video I created on teachers use of social media:


Teachers are increasingly becoming under pressure in the internet age with social media being a key part of that. With the online world being one of permanence, there is no where for people to hide if they post something silly or somethings interpreted wrong. Teachers are in a position of trust and so the pressure is far higher (Papandrea, 2012), as they are in contact with young people and are suppose to set an example.

Drawing on previous topics, the level at which teachers are allowed to be authentic is lower as they need put on a front that shows them in a good light.

Screen Shot 2016-11-22 at 11.53.07.png

To put that in context teachers need to put extra filters up so that they don’t get caught out like that of Carly McKinney and leave yourself open to the possibility of dismissal. This has gone as far as teachers having to change their names on social media sites like Facebook (Newsbeat, 2015) so they don’t get discovered by students or parents alike. To me this is ethically wrong and unfair to the teacher as they have to live under this identity that isn’t truly them, and this isn’t because of what they do. But what their students do searching them out and potentially getting the teacher into trouble for befriending them or interpreting something that is innocent as something else. Its as teachers have to live a double life to protect themselves due to the actions of others which ethically isn’t fair in my eyes.


It appears that people are increasingly becoming disconnected from the growing online world as they don’t want to lose their place in the real world. Ethically this isn’t fair in my view as the job you do shouldn’t dictate the way you live your life. Freedom of speech (Guardian, 2014) is a right of human life but it appears people are silencing themselves because of potential outcomes. This is ethically unfair, the internet should be something to enjoy not to fear.

(396 words)


In order of Appearance:

  • Feature Image: Taken from here
  • Used in the creation of the Video:
    • Greenwald. G (2014), Why Privacy Matters, TED Talk, Available online at (Last Accessed 22nd November 2016)
    • Farberov. S (2013), High school teacher, 23, ‘tweeted nude photos of herself, called her students ‘Jail Bait’ and talked about getting high’, Daily Mail, Available Online at (Last Accessed 22nd November 2016)
    • Devine. D (2013), Head teacher’s nightmare after unfair dismissal over Facebook messages, Wales Online, Available Online at (Last Accessed 22nd November 2016)
    • Childnet (2011), Social Networking: A guide for Trainee Teachers and NQTs, Available online at (Last Accessed 22nd November 2016) 
  • Papandrea. M. R (2012) ,Social Media, Public School Teachers and the First Amendment, North Carolina Law Review, v90, Available online at (Last Accessed 22nd November 2016)
  • JoeBurkeBlogs (2016), Are You Getting in the way of You?, Available online at (Last Accessed 22nd November 2016) 
  • Creation of the Diagram:
    • Milburn. J. F and Nicodemus. R (2016), Authentic People, a blog post, Available online at (last accessed 22nd November 2016)
  • Farberov. S (2013), High school teacher, 23, ‘tweeted nude photos of herself, called her students ‘Jail Bait’ and talked about getting high’, Daily Mail, Available Online at (Last Accessed 22nd November 2016)
  • Newsbeat (2015), This is why some people change their Facebook names, BBC, Available online at (Last Accessed 22nd November 2016)
  • Creation of the Piktochart:
    • University of Leicester (2014), Are UK classrooms outdated? Study finds one in three teachers actively avoids using social media, Available online at (Last Accessed 22nd November 2016)
  • Guardian (2014), Twitter abuse: easy on the messenger, Guardian, Available online at (Last Accessed 22nd November 2016)


Read but not directly used:

  • Ronson. J (2015), How One Stupid Tweet Blew Up Justine Sacco’s Life, The New York Times, Available online at (Last Accessed 22nd November 2016)
  • Kelion. L (2013), UK jumps up internet scoreboard as digital divide grows, BBC, Available online at (Last Accessed 22nd November 2016)
  • Kleinman. Z (2015), Who’s that girl? The curious case of Leah Palmer, BBC, Available online at (Last Accessed 22nd November 2016)

Un-blurring the lines

As this topic went on the idea of authenticity really developed for me and transformed. It isn’t a simple process to grasp. At the start I saw it as being true to yourself in nature and that was reflected in my post. However now I am not quite so sure.

In my comment to Hannah I raised this view of being different online to offline. However her reply was one that was very interesting which states in our offline life we still withold things dependent on the person, using the example of what she talks about with her manager and her friends. This was very interesting as I’d never considered this and really reflects how we are online, we are constantly trying to sell ourselves for the situation we are in.


This video sums it up very well in how someone is always watching and that you being authentic is important. You need to sell yourself and one avenue of doing that is online, which is essentially a little window into your life. Basic marketing looks more deeply at the importance of authenticity in marketing (Winstead, 2015) and how you brand something should truly reflect it and tell the story. That was the message I got from Arthur’s post, as he talks about being seen with a beer and what that says about you. Increasingly businesses are taking a look into our lives, and that is something we need to be protective of as it can make or break an opportunity.

From this I have learnt a lot and deeply considered and now understand how to be authentic. There is limited difference between your online and offline life, the only real difference is online has a traceability factor involved.

(290 words)


Blogs Comments

Arthur’s Blog– Topic Three-Online Professional Profiles, published 10th November 2016

Hannah’s Blog– Best of the bunch or authentic?, published 11th November 2016


Winstead. R (2015), Being Yourself: The Importance of Authenticity in Online Marketing, Available online at (Last Accessed 18th November 2016)

YouTube Video, Professional Online Profile | Brand your business by branding yourself (BeMyBest), Available online at (Last Accessed 18th November 2016)

Joe’s Blog (my blog), Are you getting in the way of you, published 11th November 2016

Feature image- Alehidalgo 

Are You Getting in the Way of You?

These days there is so much pressure on your social media profiles. You need to be authentic but you cannot be too maverick or out of line.

So what is authenticity? How do you display that online? Below is a graphic I’ve created of how I believe authenticity looks using the minimalists blog post as brief guidance.

Screen Shot 2016-11-11 at 11.34.58.png

From this you can see that the way to be authentic is to be true to yourself. Don’t let people influence you. Be you and make a decision and then act on that decision. However this is harder online. This is because of the fact that once something is online it is there forever. Thus the graphic to being authentic online changes slightly, shown below.

Screen Shot 2016-11-11 at 11.41.53.png

The online world creates more pressures due to the long lasting nature of the content in which is put out into the online world. Therefore to be authentic you have to think in the real world but then think again as to whether it is ‘appropriate’. Therefore there’s many pressures on your social media profiles and this is displayed in the video I created below.

From the video,  it is clear that you need to be yourself but a more watered down controlled version of yourself. The person that you are is increasingly becoming a brand, a product. And you have to brand yourself in a way that makes yourself desirable (Bowes, 2013).

So how does one develop such a profile? How can you be ‘authentic’, but also keep yourself safe from potentially ‘over sharing’. There is a some good examples of professional online profiles on Beth’s blog. I also collated some information into building a successful online profile, shown below.

Screen Shot 2016-11-11 at 12.18.50.png

The key it seems to building a professional online profile is the way in which you conduct yourself and the ability to filter yourself. You don’t want to put off potential employers by displaying yourself as a maverick like personality. You want to show them that they can trust you, and their first port of call will be your online activities. You need to be you but you also need to display the best you, and not let something irrational and silly be a reflection of you and have a negative impact on yourself.

(377 words)


  • Milburn. J. F and Nicodemus. R (2016), Authentic People, a blog post, Available online at (last accessed 10th November 2016)
  • References used in the creation of the video, in order of appearance:
    • Jobvite (2014), Social Recruiting Survey, How employers are recruiting, Available online at (Last accessed 10th November 2016)
    • Eden. N. J (2013), It Can Do More than Protect Your Credit Score: Regulating Social Media Pre-Employment Screening with the Fair Credit Reporting Act, Law Journal Library, Available online at (Last Accessed November 10th 2016)
    • Ronson. J (2015) How One Stupid Tweet Blew Up Justine Sacco’s Life, A New York Times Article, Available online at (Last accessed 10th November 2106) 
    • Tapscott. D (2014), Five ways talent management must change, World Economic Forum, Available online at (Last Accessed November 10th 2016)  
  • Bowes. P (2013) Building your Professional Online Profile, BBC News, Available online at (Last Accessed November 10th 2016)
  • Kanter. B (2015),  Perfect Your Authentic Online Leadership Profile on Social, ‘Beth’s Blog’, Available Online at (last Accessed November 10th 2016)
  • Building Professional Online Profile Diagram:
    • Neil’s Recruitment (2014), Curating your Online Profile, Blog post, Available online at (Last Accessed November 10th 2016)- Neil’s Recruitment, 2014
    • Harris. L (2014), Using social media in your job search, Blog Post, Available online at (Last accessed November 10th 2016)
    • Southampton Careers Service (2012) Managing your Digital Footprint, Informative video presentation, Available online at (Last Accessed November 10th 2016)
    • Bowes. P (2013) Building your Professional Online Profile, BBC News, Available online at (Last Accessed November 10th 2016)





Forming One Identity?

We all possess multiple online identities. And I went into this topic thinking very much negatively, thinking of the extremes like catfishing and how people have the ability to play and toy with other peoples lives. And that was very much reflected in my post.

Alice’s  comment on my post really highlighted that I hadn’t really given a chance to the positives that multiple online identities can have.

Screen Shot 2016-11-04 at 13.10.26.png

Multiple online identities can be a good thing. In real life you have many different ‘selfs’, from your work, to family, to friends. And its healthy to maintain these. So why should that be any different in your online life, just because you are behind a keyboard why should it be any different? In the diagram above are a few things you are capable of doing online, with the anonymity you gain. So why is there such an issue? If we have multiple identities in real life, why should we censor our online self?

I still stand by what I said in my first post. Some people use the anonymity to there advantage, to attack people and be a ‘keyboard warrior’, as pointed out by  Xiaolu and was a very balanced and contrasting read. There is a need to stop focusing on the extreme and focus on what we are able to do online and what we can develop. I feel Will puts it brilliantly, with a need for more online education on controlling our online selves. Being online offers us a range of possibility to develop different parts of ourselves. This leads to development of multiple selves but ultimately can be pieced together to create one you.







Is there more then one of me?

Online identity? We scatter ourselves across so many online spaces, but is that a good thing? From Facebook, to your Google searches these all make up your online identity and define you in the online world.

My life online is split massively over different platforms, with different personas in different places. This is because different platforms are used for different things. Therefore I have many different ‘identities’.

Which leaves me to question who am I?


The chart shows the profiles I have online and the different ‘personalities’ I therefore have. They will all give a different view of me and show me in a different light to one and other Each one shows a different part of me, and is ultimately a specialised platform to demonstrate different parts of you. E.g. LinkedIn is for the professional social networking and Facebook more personal. This is a good thing as it means that you are able to separate out different parts of yourself and not let one interfere or detract from the other.

However, there are issues.

Corrine Weisgerber looks into this idea of separation of identity further and sees it as a way in which you are playing up to what is expected of you on a platform. You are playing to an audience instead of being yourself and this is true. Because looking at these identities individually you have a minimal amount of time to sell yourself to a potential ‘follower’ or ‘friend’. Therefore you put your best foot forward and put a part of you that is positive and get that extra follower, which takes away from your true personality in the real world.

Angela Thomas paints the same sort of picture in which you are like an avatar moving through space. You present this avatar and customise to make it the most attractive to the platform in which you are within, you are omitting parts of your personality and leaving them out to create a perfect you. It isn’t until you gather all your different online personalities together until you finish the puzzle and see your full personality, and that means that judging character online is harder, as there is always something missing.

Which leads me to ask, are the people we see online their actual self or just the parts of their identity they want us to see?


Topic 1: Reflection

Topic 1 asked me to engage with Prensky’s digital native and immigrant theory and then the theory of resident and visitor. This topic really opened my eyes to the online world as I never really considered how I used the internet and made me really think about my personal use as well as that of the wider online world. I drew on the world of YouTube and that of Casey Neistat due to the ease of access and what to me was obvious that these theories still remain a little blurred. It is more of a specialised world, with interconnection between different platforms and online uses.

However, it isn’t just specialisation that disproves this theory. Reading across all the other blogs I discovered different points of view that I hadn’t considered. One thing was how wide residence theory can go and it isn’t just the basic ones i.e. Facebook  but can be things like online banking, it isn’t just where you put your personality but where you occupy online. I discovered this in Hei Lam’s blog, which covered points that I simply hadn’t considered or thought of.

The realisation from Hei Lam’s blog was then built on into Claire’s blog in which she spoke about how people can split their personality online and therefore you cannot put people in these ‘boxes’ and instead a sliding scale is essential and was a main part of the White and Cornu theory which makes it so much better. This related to my life quite well due to the fact that as a student my life is very much dominated more by the social as opposed to the professional. But there is still a small bit of me online, such as using sussed, which mean there is still an online personality split for me.